The collaboration began with a redesign of the organisation’s logo and visual identity and has since expanded into a cohesive, sustainable system for its digital and print communications. My work spans integrated publishing and communication systems, including website design, social media templates, and the layout of reports, guides and brochures.

I lead integrated digital publishing, research and communication projects for the music industry, working across content structure and visual systems. My work includes the logo, website and quarterly publication for the Müzik Analiz digital platform, as well as the print and digital editions of industry reports based on research projects conducted by MÜ-YAP in collaboration with the Ministry of Culture.

I worked with the MÜYAP–MÜYORBİR Joint Licensing Unit on a campaign promoting the licensing of music played in public venues. My role covered the full communication process, from crafting the campaign line and strategy to developing its visual identity and designing communication materials for the field team. The work was brought together within a coherent visual system.

I developed the logo, visual identity and communication strategy for Anadolu Kültür’s two-season, 30-episode podcast series. The visual narrative continued through a set of episode-specific icons and culminated in the cover design for the book published by İletişim Yayınları, which brought the project’s output into print.

As Campaign Director and Creative Director for the EU-supported Equal Access to Human Rights Campaign, I led the development of the Equality Forum’s slogan, campaign strategy, visual identity and event communications. Built around the message “Rights Are Equal, Equality Is a Right,” I established the overall campaign framework and directed the visual language for both digital and on-site applications, as well as the production of digital campaign films. For the Anti-Discrimination Awards Ceremony, Discrimination in the Time of Corona Online Conference, International Conference on Discrimination, Short Film Days on Discrimination and the final event, Together and Polyphonic Digital Concert, I created a shared narrative and visual system and led integrated processes from content development to production and event design.

As Campaign Director and Creative Director on national election campaigns, I worked on political communication strategy, campaign architecture, messaging, visual identity development and adaptation across different media. I ensured consistency in the campaign message, visual language and production system at every stage, from central coordination through to field implementation.

I developed the editorial and visual design for a book series that brought copyright‑related content together within a coherent publishing system. While maintaining a shared identity across the series, I created a flexible visual system that gave each volume a distinct character shaped by its own content.

Between 2007 and 2011, I developed end-to-end launch concepts, visual identities and communication materials of the oncology products Bondronat, Ostezolen and Vitax. Each system was tailored to the product’s character and target audience while remaining adaptable across different communication channels.